Boston Bridal Shops

Lucas Bols and his family created the first distilled spirits brand, Bols Genever, in Amsterdam in 1575. And thanks to a new recipe, which based on the 1820s recipe and updated for today’s taste, people all over the world can experience the traditional taste.

Genever is made from triple distilling malt wine and has a high alcohol content. The English attempted to create their own Genever and called it gin. While Genever is popular mostly in The Netherlands and Belgium, it’s making it’s mark in America as a light, classic base to cocktails. 

Try it for yourself. The next time you’re out with friends or trying to impress your crush with your sophistication, order a Bols Genever cocktail– like The Holland House, or an Original John Collins. You’ll not only look cool–you’ll look smart, too.